Despite its middling ratings, NBC has given a back nine order to sophomore cop drama Life.
“This unique crime drama continues to offer consistent and compelling stories each week,” said Teri Weinberg, executive vp, NBC Entertainment. “We love Life and are thrilled that we get to see more of these characters and amazing new cases.”
The critically acclaimed series has had a bumpy ride. Life started out the season on Mondays after Heroes, which should have been a ratings boost… if only Heroes hadn’t been having its worst ratings year to date. Life was then was shifted to the dead zone of Friday nights (where it performed exactly as unremarkably as expected) and finally was resurrected as part of NBC’s revamped Wednesday night crime drama lineup. Unfortunately, the Wednesday night block bowed to disappointing ratings for all three series last week: Knight Rider dropped sharply to a season low; Life was up 33% from its extremely low Friday average, but still less than Deal or No Deal in the slot; and Law & Order was down 42% from its debut last year and posted its lowest Wednesday numbers ever.
NBC’s loyalty to Life is extremely heartening, but one wonders just how long they can keep it up. Then again, it’s not like they’ve got anything to replace it with, either. And how can you expect a struggling series like Life to find any traction when the rest of of NBC’s lineup is hemorrhaging viewers?